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Green Tech Texas

Green Technology Marketing

June 14th, 2009

Issues and social environment play a larger role in consumer choice and B2B dating. The “Green” movement is the main cultural fringes of a few years ago. Currently, global warming, Eco-sensitivity, fair trade and sustainability are issues that can have a major impact on companies of all sizes. Marketing a relatively new model - the triple bottom line - offers business of all sizes the opportunity to create a sustainable business that benefits the community, plan and company.

While traditional marketing model of success is often judged by the increased income, new strategies adopted by companies who want to become a sustainable company. Triple bottom line - economic, social and environmental - to create a framework for marketers to use knowledge of customer attitudes about the environment and issues to inform and influence a company’s external communications, and executive-level decision making. Communicators as an organization, technology, marketers play a lead role in the process of triple bottom line, such as the touch point between business and customers.

What Triple Bottom Line?
Triple bottom line refers to an accounting model that environmental and social performance is measured with financial considerations. This concept of transferring responsibility from the company concerned for partners’ interests. In other words, the triple bottom line focuses on anyone who is affected by the decision-making organization, and not focus on the investors.

Because including the social, economic and environmental considerations, the triple bottom line sustainability goals. Society, the triple bottom line organizations is through fair business practices that benefit some third party utilizing none. Economy, the “income” from the triple bottom line, including clean water, improve security, water, etc., are shared by the community, and internal revenue for the company still runs the business. Environment, a triple bottom line organizations that work to reduce carbon footprint and be responsible for full life cycle of its products.

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