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Green Technology Marketing

June 29th, 2009

Issues and social environment play a larger .The “green” movement is the most important cultural margins of a few years ago. Currently, global warming, Eco-sensitivity, fair trade and sustainability are issues that can have a major impact on companies of all sizes. Marketing a relatively new model - the triple bottom line - the company offers all sizes the opportunity to create a sustainable business that benefits the community, plan and company.

While traditional marketing model of success is often judged by the increased income, new strategies adopted by companies who want to become a sustainable business. Triple bottom line - economic, social and environmental - to create a framework for marketers to use knowledge about consumer behavior on the environment and to inform the company and the influence of external communications and executive level decision making. Communicators as an organization, technology, marketers play a major role in the process of triple bottom line, such as the touch point between the company and customers.

What is the triple bottom line?

Triple bottom line refers to a model accounting, environmental and social considerations are measured by financial results. This concept shifts liability from the partner company to earn the parties concerned. In other words, the triple bottom line focuses on all those affected by organizational decision, not focus on the investors.

Because including the social, economic and environmental considerations on the triple bottom line sustainability goals. Society, the triple bottom line organizations, through business practices that benefit the few, while there is no advantage. Economics, that “acceptance” of the triple bottom line, including clean water, improve security, water, etc., that together by the community as well as internal corporate earnings to keep the company running. Environment, a triple bottom line organizations that work to reduce carbon footprint and are responsible for the Life cycle all its products.

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